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New vehicles and the toys inside! With each passing year technology improves and seems to creep into more and more areas of our lives. From phone controlled thermostats to Smart TV’s, hi-tech gadgets and gizmos are everywhere! And not to be left behind, auto makers have gotten in on the game. The New Year will […]

Digital or Traditional Advertising…Who Decides? Since the invention of the automobile, automotive advertising has customarily taken the traditional route. Television, for years, was considered the perfect medium. A place where manufactures could show their vehicles cruising the open road, teens piling-in headed to the beach, families loading or removing items from their roomy, or compact […]