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The automotive industry is undergoing a seismic shift towards electric vehicles (EVs), andCadillac is at the forefront of this transformation with its latest offering, the Cadillac Lyriq. Toensure the Lyriq’s success in this competitive market, an effective marketing strategy isessential. Promoting the New Cadillac Lyriq requires a comprehensive marketing strategy that leveragesthe vehicle’s unique features […]

In the fast-paced world of digital marketing, staying ahead of the curve is crucial for businesseslooking to make a lasting impact on their audience. One tool that has been making waves in therealm of customer engagement is the JET Engage. This powerful pixel is not just a tracking tool;it’s a game-changer that propels businesses towards […]

Welcome to our automotive marketing blog, where we share valuable insights, trends, and strategies to help automotive businesses rev up their marketing efforts. Whether you’re an auto dealership, car manufacturer, or automotive service provider, this blog is your go-to resource for unlocking the potential of marketing in the dynamic and competitive automotive industry. Let’s hit […]

Automotive Digital Marketing is an essential part of any dealership’s success. While word of mouth and paper ads used to be enough to bring in a healthy number of clients, this is no longer the case. In reality, having a strong digital presence it what allows some automotive dealerships to rise above their competition. In […]

Search engine optimization is a key tenant of any well-rounded digital marketing strategy. However, many businesses fail to understand exactly what strategic search optimization is and how it can help bring customers to their business. Search optimization is the process of increasing your business’ ranking on search engines. For example, if you are a Honda […]

ATD Show is the commercial truck industry’s premier annual event. January 24-27, the show takes over the City by the Bay at the San Francisco Marriott Marquis. Shop the truck industry’s best marketplace for cutting-edge innovations, products and technologies for commercial truck dealerships. From both Fortune 500 companies and start-ups, exhibitors will be on hand […]

Balancing customer engagement and the cost of advertising is your key to increasing your marketing return on investment. Take the digital-first approach to marketing your dealership.

The response rate for leads is very low in the automotive industry. Dealership communication plays a key role in capitalizing on those quality leads. How much time do your salespeople or agents spend calling a new lead, or sending an email, fail to reach the customer and get zero response? And how frustrated do they […]

SEMA Show 2018 kicked off at the Las Vegas Convention Center this weekend, with some of the industry’s brightest minds in attendance. As the premier automotive speciality products trade event in the world, industry leaders from around the world flocked for unlimited profit opportunity in the automotive markets. SEMA draws over 100,000 attendees and covers […]

SEMA Show 2018 kicked off at the Las Vegas Convention Center this weekend, with some of the industry’s brightest minds in attendance. As the premier automotive speciality products trade event in the world, industry leaders from around the world flocked for unlimited profit opportunity in the automotive markets. SEMA draws over 100,000 attendees and covers […]